Demand Generators — Frequently Asked Questions

Question 1

What does Demand Generators do?

Accepted Answer

Demand Generators is a paid advertising agency that manages LinkedIn Ads, Facebook Ads, and Reddit Ads for B2B and B2C brands. We build full-funnel demand generation campaigns that grow qualified pipeline and lower cost per lead.

Question 2

Who is Demand Generators for?

Accepted Answer

Demand Generators works with growth-stage and scaling B2B technology companies, SaaS platforms, fintech brands, professional service firms, and B2C e-commerce businesses that want to invest between €1,000 and €15,000+ per month on paid advertising.

Question 3

Which ad platforms does Demand Generators manage?

Accepted Answer

Demand Generators manages paid advertising campaigns on LinkedIn, Facebook (Meta), and Reddit. We specialise in these three platforms because they offer the best targeting for B2B and high-intent B2C audiences.

Question 4

How much should I spend on paid ads?

Accepted Answer

Most clients start with €1,000–€5,000 per month to gather meaningful data and test audiences. Once campaigns are profitable, budgets can scale. Demand Generators recommends a minimum of €1,000/month to run effective LinkedIn or Facebook ad campaigns.

Question 5

Why are my ads not getting leads?

Accepted Answer

Most failing campaigns have issues with one of four areas: targeting (wrong audience), creative (weak ads), funnel (poor landing page), or optimisation (insufficient data or follow-up). Demand Generators offers a free audit to diagnose the root cause.

Question 6

How long does it take to see results from paid ads?

Accepted Answer

Most businesses see their first leads within 2–4 weeks of campaign launch. Real optimisation and scaling happens after 30+ days of data. Demand Generators typically delivers measurable CPL improvements within the first 60 days.

Question 7

What is demand generation?

Accepted Answer

Demand generation is the full-funnel marketing strategy that creates awareness, builds interest, and converts that interest into qualified pipeline. It differs from lead generation in that it focuses on creating buying intent rather than just capturing contact details.

Process | Demand Generators